Networking outside the pubs is a great way to meet new people who can be the source of new business and referrals. We're in a people business and people buy people, so the more people you know the more business you will see.
Like anything networking has to be done consistently and your heart has to be in in it. It's like planting a garden- if you tend to it, good things will bloom. If you don't you'll just waste your time.
We have both real world and online strategies that work,so if you are unsure call someone! I also found this article on the Marketing for Hippies website that has some great tips: Four Secrets to Have Networking Turn into Clients
If you are a GM or manager, you should ask your local sales/marketing person questions like:
What networking groups are you attending on a regular basis? Who did you meet at the last one you went to? When are you talking to them again?
On Twitter, are you following INSERT LOCAL HOTEL NAME, INSERT LOCAL SPORT OR SOCIAL GROUP, INSERT LOCAL BUSINESS NAME? Are you giving Twitter 10 minutes every day?
On LinkedIn- is your profile complete and correct? (Managers- you should look at this to confirm) Are you connecting with people you meet on LinkedIn?
There is a Networking checklist in the How To section of Google docs.
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