Hotel programs need to be done consistently in order for them to work and you need to touch all the different people inside a hotel to maximize your results. If you are just touching the concierge you are missing most of the business opportunities. You need to be connecting with the bell man, valet, the person who drives the van and maybe most importantly the sales / catering people.
Remember, you are not the only pub or restaurant talking to these people each week so the key is being different, standing out, and building a relationship. You also need to email them important info on a regular basis, emphasizing sports and brunch.
We have a lot of people inside the company who have built really good hotel programs- talk to them! We also have a lot of hotel information available to you. You can find it here.
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