Point of Sale Rules and Regs

We want to limit the number of things promoted in the pub so we can concentrate our message giving events and promotions a better chance of being seen in the pub.  The thinking is customers need to see something multiple times before it registers.

If we are promoting 6 events or promotions people will switch off 'the noise' and ignore the message. As a result, we have two simple rules:

Rule 1: Max of 3 promotions/events +  all the sports promotion

Rule 2:  Table tents: the same on every table using 2 of the three events you are focusing on at the time.

We want table tents to be event driven as people spend more time and attention with these than most other pieces of point of sale in the pub.

Acceptable Example:

Posters:
Pub Quiz, Private Events, Weekend Bands posters + 6 Nations posters and EPL schedules

Table Tents:
Pub Quiz, Weekend Bands