Wednesday, February 15, 2012

Working with Office Building Property Managers

Here is an easy summary on meeting with office building property managers, they are the key to building business from office towers.

I have done this in a couple of markets personally and have never NOT been met with interest. In each office tower there is an office for the property management company, the company in charge of tenant communication and running the building.

Go in and tell the receptionist who you are and that you want to understand how to market our programs to their tenants. Ask for the Property Manager or Assistant Property manager. If they are busy make an appointment later, if not, meet with them.

Here's what I usually say...

"I wanted to introduce myself and ask about marketing some of our business programs to your tenants. We do special lunch and happy hour programs for office buildings. Everyone is a little different so I wanted to see if it's something you normally do with businesses like ours and if so how you have seen it be successful."

They'll ask what we want to offer, explain the 20% off lunch (on Thurs or Fri only, do not deviate from this early on- later week lunch with us is an easier decision for non customers) and the shifty Happy Hour party ideas.

Redemption for tenants should be easy- they just have to mention what building they are from, no coupons, business cards, etc. Again, don’t deviate from this. Make sure you setup a button internally on Micros so this program is trackable.

Then, just start a conversation, with lots of questions in order to define next steps-
Do you do make tenants aware of offers like this?
How do you communicate it?
What info/materials do you need from me?

Can we put together a party for you and your team here in the management office so you can recommend Fado with confidence?

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