Gift Baskets- They Key to Everyone's Heart

The Basket Campaign

This campaign is intended to book parties where you can drive big sales (over $3000).Many times these parties will be brought to you by Destination Management Companies (DMC's). You can find a list of these companies if you go to these sites and click your city:

http://www.dmcnetwork.com/partners/
http://www.conworld.net/dmc/

You can also do a Google search for "destination management companies" AND "YOUR CITY NAME" to get a listing. Note- this program also works for larger corporate customers and is a great way to get their attention or other VIP style customers or partners.

It's the one thing we've done over the years where recipients actually pick up the phone and call the pub to say thanks because they are so appreciative.

What's in the basket? 

Items that are symbolic of the Pub- authentic, quality, Irish, fun. For example:
(1) Fado t-shirt
(2) Guinness Glasses
(2) Bushmills Glasses with a bag of Reg. Coffee and a bag of Decaf Coffee
(2) Small bottles of Bushmills with an instruction book how to make a proper Irish Coffee
(1)Box of Lyons Tea
(1)Banquet Package (Folder, pub sheet, banquet menu, other things that make us look great)

The baskets are filled with straw type basket filler available at any craft store and are then tastefully wrapped in plastic with a bow. Each basket will cost $30-$40 to assemble. The cost should be coded to Advertising.

Sending the basket

The basket is either personally delivered by someone from the Pub, or in the event the delivery point is far away or someone from the pub can't get there, a courier service is used. The basket needs to be personally addressed to a senior decision maker with a personalized note from the main point of contact at the Pub with phone and email address included. You should send 10 baskets at a time minimum.

Follow up

Three days after the basket arrives you should make a phone call to the decision maker introducing yourself and asking if you can host them and 5 or 6 people from the Company at the Pub for the purpose of showing what the Pub is able to do for catered events.  Ask them if they received their gift.