Finding Groups to Support Late Night

As of this writing, we are asking every pub to build a list of influencers, promoters, social groups etc that can drive 50-100 to your pub on a Friday or Saturday night.  The goal is to have +10 of these people to call on to help grow late night business.

The reason we're asking you to do this task is because these groups aren't just for clubs anymore and it's how many of those late night customers decide where to go.

Here are a few tactics to find these contacts:

Distributors

They know everyone, ask them who they use to organize big, medium and small events.

Bar Crawl Organizers

Do a Google search and find out who organizes or go back to people you have worked with in the past.

Club Guys

They may want to branch out into bars/pubs or they may refer you to someone more appropriate.

Look at existing events

Look at beer festivals and bar crawl advertising online and in your local entertainment rag and see who is producing or promoting it.  Call them.