Finding Groups to Support Late Night

As of this writing, we are asking every pub to build a list of influencers, promoters, social groups etc that can drive 50-100 to your pub on a Friday or Saturday night.  The goal is to have +10 of these people to call on to help grow late night business.

The reason we're asking you to do this task is because these groups aren't just for clubs anymore and it's how many of those late night customers decide where to go.

Here are a few tactics to find these contacts:

Distributors

They know everyone, ask them who they use to organize big, medium and small events.

Bar Crawl Organizers

Do a Google search and find out who organizes or go back to people you have worked with in the past.

Club Guys

They may want to branch out into bars/pubs or they may refer you to someone more appropriate.

Look at existing events

Look at beer festivals and bar crawl advertising online and in your local entertainment rag and see who is producing or promoting it.  Call them.

Twitter Best Practices

Couple of reminders /Twitter best practices

   

       ALWAYS, always, always include your pub handle ie “ @fadoatlanta “  in your tweets so that Halleigh can RT  -- if you do this you won’t need to send her a side email requesting that she does this, she is looking and will see it.

·      When you include Food photos include pub handle,  name of food (Guinness BBQ wings) day part with a hashtag (#lunch, #brunch, #beer&brekkie or #beer&bites)

·      Good local content Includes fun staff shots serving, in the keg room, as well as shots of new beer and cocktails  

·      Sports – mention games with appropriate #hashtags & team handles so you can be a part of larger conversations

·      Bookmark and use https://bitly.com/ to shorten your links – you need to include your pub website to direct people to sports  or food schedule OR your party planning page.

 Also – are you following the right people?

You can start by following “lists” From:

·         your own pub handle

·         @fado_ellen

·         And if you have a local pr company at Paddys Day – hit theirs too

This is a good start and will open up your feed to a lot of local “influencers” – beer guys, food bloggers, nightlife, etc. when you follow lists though you are not technically “following” those people. You then need to go in and hit “follow” on the individuals.

Believe it or not, you can get in a flow with this and it really shouldn’t eat up more than 15 mins of your day…. you just need to have a regular time that you do it each day and you’ll be covered.

Food & beer or cocktails

Ladies night every Thursdays @fadomiami Bottomless glass of wine #girlsnightout #livemusic [link to the drinks pge]

Insider tip @fadoatlanta @sweetwaterbrew #seasonalbrew JUST tapped #extrahoppy $4 happy hour snacks 4-7 #beer&bites {post photo}

Allow me to suggest for lunch @fadoatlanta #ff #fishfriday fishtacos #boomboomsauce {fish tacos photo} #PairswellwithGuinness

#ThrowbackThursday $4 shots after 9 #picklebacks #fireballs #oBombs #forgetnostalgia #drinkitup

Mothers Day Brunch @fadoseattle ~ Bottomless Mimosas   (link to your brunch page)

Weekend

Gearing up for XX event this Saturday @fadodc #derbyday #mintjulips #fancydress [link to the pub]

Sick of Pre-gaming @ home on Saturday nite? step it up & get to @fadoaustin for 9pm for $4 shots, $3 cans; Live music at 10 with xx band

Hey Mr DJ play my favorite tune! Fri & Sat DJ @ 10pm @fadoatlanta  $4 shots, $3 cans specials @ 9p  #pregame

Party planning

Loved having the (nameofgroup) @fadophilly Tuesday night #goodcraic #Guinnesswasflowing

Taking reservations now for graduation parties @fadodenver Contact me to make a reservation today! (link to your party planning page) #greatfood #craic #privateparties

Sports

#Barca v #Bayern today @fadoaustin #latelunch I think Barca is going to pull it out! #miracle “ (insert your own opinion J )

Sunday footie @fadochicago #Liverpool v #Everton #Merseysidederby #ManUnited v #CHE #beer&brekkie

Pub Quiz

“Wednesday Nite Pub @ 8pm tonight @fadoatlanta Go to FB for the question of the week! #bravestickets #greatprizes (include pub FB link)