There are a number of different, pretty easy tactics to grow bodies and sales at Happy Hour. Here are just a few:
- Fishbowl - email people who drop their cards
- Party losses invite - if you lose a sale, invite them in for a happy hour
- Guest bartender - great charity event
- Direct marketing outreach - as part of your follow up, invite new people in for Happy Hour
- HR Directors - they are always looking for benefits to extend to their employees
- Prior party customers - reach back out to people who have spent money with you in the past and invite them back in.
- Vendors looking to promote their products : setup tasting events (they will often pay like a party customer would) that are free or low cost to customers interested in cool new products
For all of these, make sure to put whatever your offer is into context. That is, have a reason to invite people in when you do all of this. For example- we have new summer drinks, we have a new beer menu, we have a tasting from XYZ Brewer, grab some drinks before pub quiz, etc.
