1) look at the NYE page on your website to make sure it is correct and looking good. Pay particular attention to prix fixe dinner menu content and pricing.
2) for those that use OpenTable, go to the New Years section on the site for your market and confirm you can find the pub's info and it is correct.
3) confirm bounceback and 'skip the cover' cards are printed. Confirm 'skip the cover' are being distributed to regulars, locals, people we want to take care of, etc.
4) Adjacent residence buildings have NYE info posted and/or have distributed to residents
5) Adjacent hotels (concierge, front desk, sales/catering), especially those not throwing a big event of their own have the NYE info
6) Incentive the appropriate social groups to come in early. We use the groups to fill in hours we are slow on NYE to realize some early sales create some energy in the pub. Some pubs have a list inside Salesforce, you can also go here.
7) For those doing a prix fixe dinner menu- menu's are right, printed, ready to go.
8) Champagne menus are right, printed, ready to go
